Discovery

The goal is to understand what we currently know about Honey Gold: how users perceive it, the ways it's currently underperforming, where it shows up in out products, and how PayPal plans to leverage it.

• [ ] Review existing research and strategy
  • Honey Research
  • PayPal Research
• [ ] Review current roadmap and strategy docs
  • Honey Product Strategy
  • PayPal Product Strategy
• [ ] Understand how Gold currently performs (Analytics) - Caitlin
  • Important KPIs/metrics we track to understand how Gold is performing
• [ ] Audit our current products for important Gold touch points (Heuristic evaluation) - Dayana
  • Collection of screenshots of the important places where Gold appears in our products. By putting this all in one place, we can identify problems and inconsistencies.
• [ ] **Competitive analysis - Pat**
  • Screenshots of widely used/understood rewards programs, how our competitors present their rewards etc.

Questions

Questions we have as we go through discovery and just a general list of things that are maybe confusing... We will revisit these during the actual sprint

• How do we make it easy for users to understand what HG is?
  • Should HG be rebranded?
  • What messaging most effectively communicates the HG value prop?
  • How can we quickly onboard new users into HG?
• How do we design more consistent UI and copy patterns for presenting HG?
  • What performs better:
    • percentages vs. points vs. cash back?
    • ranges vs. exact amounts?
  • What visual ID for a rebranded HG will scale well across all our products and platforms?
• To meet our goal, what has to be true?
• What's unique about HG?
• Can we get users to start their shopping journey at top of funnel honey property

Sprint