Dashboards

Gold Incrementality testing: https://app.periscopedata.com/app/joinhoney/779771/EXT-•-Gold-On-Off-Incrementality-Testing

Gold KPIs dash: https://app.periscopedata.com/app/joinhoney/459883/PROD-•-GOLD-•-Key-Performance-Indicators-Dash

Find Savings dash: https://app.periscopedata.com/app/joinhoney/250827/PROD-•-Find-Savings-Overview

Churn: https://app.periscopedata.com/app/joinhoney/510039/Engagement-•-Day-Zero-Engagement

Overview

• Gold is offered on almost 10k stores, with US being over half of those stores
• Amount of Gold offered does not appear to meaningfully influence KPIs like AOV
• Most of our Gold issued has never been redeemed due to most users being below threshold
• Users are far more likely to activate (affiliate tag) when Find Savings shows coupons instead of Gold-only prompt

Gold KPIs:

• FS CTR
• FS activation rate
  • Gold + Coupons - ~60%
  • Gold only - ~40%
• Transaction rate
  • Unclear if impacted by Gold %
• AOV
  • AOV does not increase as Gold rewards rate increases
• Merchant Commission Rate
• Gold redemption rate
  • Vast majority of our users don't have enough Gold to redeem